Blanks Jiu Jitsu

Blanks Jiu Jitsu is a direct-to-consumer no-gi apparel brand I founded to offer clean, high-quality jiu-jitsu gear without loud graphics or inflated prices. I led the project from concept through launch, overseeing brand strategy, product development, overseas manufacturing, pricing, inventory planning, fulfillment, and the complete Shopify ecommerce experience.

I developed the brand’s visual identity and produced its product photography, video content, email campaigns, social media, and advertising creative. I also managed SEO and paid acquisition across Google Ads, Meta Ads, and TikTok Ads, with campaigns generating a 5–6x ROAS. Through conversion-focused product pages, Instagram content, email/SMS marketing, and strategic product launches, Blanks generated tens of thousands of dollars in revenue and sold out key colorways and sizes.