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2026 Resume

2023 - Present

Del Rio Marketing

Marketing Manager

• Managed and optimized Shopify e-commerce accounts generating $50K+ in monthly revenue, overseeing product launches, site updates, merchandising, and conversion improvements.

• Developed and executed full-funnel marketing strategies for worldwide brands including Lowrider Magazine, Sporting Lisbon, Dyse One, Felix the Cat, and Srvntz, increasing brand visibility and sales across DTC and wholesale channels.

• Led paid and organic digital marketing efforts (including Meta Ads), using social media, email campaigns, influencer collaborations, and event marketing.

• Created high-performing marketing assets using Adobe Creative Suite, CapCut, and Canva.

2023 - Present

Nomad Snacks

Marketing Director

• Planned and executed multi-channel marketing campaigns across social, email, and retail activations.

• Managed brand partnerships and retailer collaborations with Sprouts, Lazy Acres, and specialty retailers, supporting nationwide distribution growth.

• Led campaign strategy for product launches and seasonal promotions using consumer insights, social analytics, and purchase behavior data.

• Collaborated on creative direction, packaging, and in-store marketing to strengthen brand identity and sell-through performance.

2023 - Present

The Corner Drafthouse

Marketing Director

• Lead all marketing strategy and execution for a high-traffic San Diego bar & restaurant, overseeing social media, content creation, promotions, events, and brand visuals.

• Produced short-form video content and Instagram Reels generating tens of thousands of organic views across multiple posts, significantly increasing local brand visibility and engagement.

• Managed Instagram and digital presence with a focus on trend-driven content, captions, and community engagement to drive discovery and repeat visits.

• Designed menus, promotional materials, and in-store marketing assets using Adobe Creative Suite and Canva, ensuring consistent branding across all touchpoints.

Work Experience

Education

2022 - 2024

San Diego State University | Bachelor's Degree | Marketing

I earned my Bachelor’s degree in Marketing from San Diego State University (SDSU), where I built a strong foundation in consumer behavior, brand strategy, and integrated marketing.

2020 - 2022

Cuesta College | Associate's Degree | Business Administration

I earned an Associate’s degree in Business Administration from Cuesta College, building a strong foundation in business fundamentals, finance, and marketing.

Skills & Expertise

  • Brand Strategy & Positioning

  • Full-Funnel Marketing

  • Performance Marketing & Paid Media (Meta)

  • Email Marketing & Lifecycle Campaigns

  • Social Media Strategy (Instagram, TikTok)

  • Content Strategy & Copywriting

  • Creative Direction & Art Direction

  • ​Short-Form Video Production

  • Influencer & Partnership Marketing

  • Shopify E-commerce Management

  • Product Launch & Go-To-Market

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Canva & CapCut

  • Klaviyo

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