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2026 Resume

2023 - Present

Del Rio Marketing

Marketing Manager

  • Manage and scale Shopify e-commerce accounts generating $50K+ in monthly revenue, owning product launches, merchandising, SEO, CRO, and site optimization across DTC and wholesale.

  • Develop and execute full-funnel marketing strategies for nationally recognized brands including Lowrider Magazine, Dyse One, Felix the Cat, Sporting Clube de Portugal, and Club America, driving measurable lifts in traffic, conversion, and repeat purchase.

  • Lead paid and organic digital campaigns across Google Ads, Meta Ads, TikTok Ads, email, influencer, and event marketing, managing budget allocation and creative testing to improve ROAS.

  • Produce high-performing creative end-to-end - static, short-form video, and email - using Adobe Creative Suite, CapCut, Figma, and Canva, cutting turnaround time and external design costs.

July 2026 - Present

Blanks Jiu Jitsu

Founder & Marketing Director

  • Launched and scaled a DTC jiu-jitsu apparel brand to tens of thousands in revenue, owning product development, manufacturing, pricing, inventory, and fulfillment.

  • Lead Shopify, SEO, and Instagram strategy, producing optimized product pages, Reels, email/SMS, and launch campaigns that sold out key colorways and sizes.

  • Design static and video creative and manage Google Ads, Meta Ads, and TikTok Ads campaigns generating 5-6x ROAS through audience, offer, budget, and creative testing.

  • Analyze Shopify sales, inventory, and customer data to guide pricing, restocks, merchandising, and new product launches

November 2023 - April 2026

The Corner Drafthouse

Marketing Director

  • Lead all marketing strategy and execution for a high-traffic San Diego bar & restaurant - overseeing social media, content, promotions, events, and brand visuals.

  • Produce short-form video and Instagram Reels generating tens of thousands of organic views across multiple posts, driving local discovery, foot traffic, and repeat visits.

  • Create menus and promotional assets using Adobe Creative Suite and Canva, maintaining consistent branding across guest touchpoints.

  • Run paid social campaigns for weekly events, game days, and seasonal menus to increase foot traffic.

November 2023 - April 2026

Nomad Snacks

Marketing Director

Work Experience

• Planned and executed multi-channel marketing campaigns across social, email, and retail activations.

• Managed brand partnerships and retailer collaborations with Sprouts, Lazy Acres, and specialty retailers, supporting nationwide distribution growth.

• Led campaign strategy for product launches and seasonal promotions using consumer insights, social analytics, and purchase behavior data.

• Collaborated on creative direction, packaging, and in-store marketing to strengthen brand identity and sell-through performance.

Education

2022 - 2024

San Diego State University | Bachelor's Degree | Marketing

I earned my Bachelor’s degree in Marketing from San Diego State University (SDSU), where I built a strong foundation in consumer behavior, brand strategy, and integrated marketing.

2020 - 2022

Cuesta College | Associate's Degree | Business Administration

I earned an Associate’s degree in Business Administration from Cuesta College, building a strong foundation in business fundamentals, finance, and marketing.

Skills & Expertise

  • Brand Strategy & Positioning

  • Full-Funnel Marketing

  • Performance Marketing & Paid Media (Meta)

  • Email Marketing & Lifecycle Campaigns

  • Social Media Strategy (Instagram, TikTok)

  • Content Strategy & Copywriting

  • Creative Direction & Art Direction

  • ​Short-Form Video Production

  • Influencer & Partnership Marketing

  • Shopify E-commerce Management

  • Product Launch & Go-To-Market

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Canva & CapCut

  • Klaviyo

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