Lowrider Magazine 2025 Car Show Tour

I helped lead marketing efforts for the 2025 Lowrider Magazine Car Show Tour, supporting promotion across multiple U.S. cities and international markets, including Japan, making the tour a truly worldwide activation rooted in culture, community, and automotive heritage.

I was responsible for developing and executing multi-channel marketing campaigns across social media, email marketing, digital advertising, print and event posters, and on-site marketing materials, ensuring consistent brand storytelling at every stop. I worked closely with internal teams, partners, and event organizers to highlight featured vehicles, exhibitors, and sponsors, while building anticipation and sustained engagement throughout the tour.

In addition to pre-event promotion, I supported on-the-ground activation and real-time content, helping amplify each show through live coverage and post-event recaps. These efforts strengthened global brand visibility, increased attendance, and reinforced Lowrider Magazine’s position as a leading worldwide platform for lowrider culture.