Lowrider Magazine Summer Collection

I designed and launched a full apparel collection, owning the creative direction from concept through production. This included garment design, graphics, colorways, and overall brand aesthetic, ensuring the collection was both culturally relevant and commercially strong.

I led the marketing and sales strategy, driving $50K+ in monthly revenue through a combination of email marketing, Instagram content, and paid advertising. I planned and executed campaigns across owned and paid channels, optimizing creative, messaging, and timing to maximize conversion and repeat purchases.

To support the launch, I concepted, produced, and managed a full photoshoot, sourcing locations, directing visual style, and creating high-performing assets used across e-commerce, social, email, and ads. All creative and marketing efforts were tightly integrated to ensure consistent brand storytelling and strong sell-through.