Lowrider Magazine / Monster Energy Collab

I directed a year-long Monster Energy × Lowrider Magazine collaboration and sponsorship, overseeing 12 live shows in a single year across key markets. The partnership blended automotive culture, street energy, and brand storytelling at scale.

I led the creative and marketing execution end-to-end, including the concept and rollout of a custom Monster Energy–branded lowrider, which served as the centerpiece activation at each event. From there, I designed and produced all supporting creative—event posters, apparel (T-shirts), paid and organic ads, and on-site marketing materials—ensuring visual consistency and strong brand alignment across both Monster Energy and Lowrider.

Beyond design, I coordinated show promotion, brand placement, and experiential touchpoints to drive attendance, engagement, and cultural impact. The result was a cohesive, high-visibility collaboration that lived equally well on the street, at live events, and across digital and print marketing channels.