Lowrider Magazine / Sacramento Kings Collab

I helped execute the Lowrider Magazine × Sacramento Kings collaboration, delivering a full game-night takeover with the entire evening dedicated to celebrating lowrider culture on a major professional sports platform.

My role included supporting the creative direction and marketing rollout for the event, including the release of a limited-edition collaborative T-shirt, game-night visuals, and promotional assets across social media, digital channels, and in-arena placements. The collaboration extended beyond merchandise, with the game itself positioned as a cultural moment that highlighted the history, artistry, and influence of lowrider culture.

I worked alongside internal teams and partners to ensure cohesive storytelling across every touchpoint—from pre-game promotion and fan engagement to live, in-arena activation and post-event content. The result was a high-impact brand experience that brought lowrider culture to a broader audience, drove strong engagement, and reinforced Lowrider Magazine’s role as a cultural authority beyond automotive media.